{"id":63902,"date":"2026-05-22T13:00:00","date_gmt":"2026-05-22T04:00:00","guid":{"rendered":"https:\/\/designcompass.org\/?post_type=archive&#038;p=63902"},"modified":"2026-05-22T10:11:10","modified_gmt":"2026-05-22T01:11:10","slug":"kiss","status":"publish","type":"archive","link":"https:\/\/designcompass.org\/en\/archive\/kiss\/","title":{"rendered":"KISS, British pirate radio"},"content":{"rendered":"<p class=\"wp-block-paragraph\">This is the rebranding of the British audio brand KISS. NOT Wieden + Kennedy London created the new identity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">KISS started as a pirate radio station in London in 1985. It became a legal broadcaster in 1990 and has since grown into a leading music radio brand in the UK. This rebranding is an effort to reorganize the pirate radio culture that was KISS&#039;s starting point to suit the current digital environment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The new positioning is &#039;Mischief Amplified&#039;. KISS has moved away from its existing block-style logo and adopted a more flexible visual language. The core graphic is the &#039;x&#039;. The x, which is used in text messages for a kiss or a sign-off, has been adopted as the brand symbol.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The new logo features a shape resembling pursed lips and distorted typography. The &#039;x&#039; is applied across various touchpoints, including the logo, motion, app icons, social content, and outdoor advertising. It is a method of extending the meaning of the name KISS into a graphic system.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This rebranding applies not only to the main KISS channel but also to sub-brands such as KISSTORY, KISS DANCE, and KISS XTRA. Each channel has a separate icon and color, but the entire system is connected by visual conventions such as the letter x.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"900\" style=\"aspect-ratio: 720 \/ 900;\" width=\"720\" autoplay controls loop muted src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2026\/05\/@wk_ldn.mp4\" playsinline><\/video><\/figure>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"900\" style=\"aspect-ratio: 720 \/ 900;\" width=\"720\" autoplay controls loop muted src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2026\/05\/@wk_ldn-2.mp4\" playsinline><\/video><\/figure>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"900\" style=\"aspect-ratio: 720 \/ 900;\" width=\"720\" autoplay controls loop muted src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2026\/05\/@wk_ldn-1.mp4\" playsinline><\/video><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>More and Sources<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.instagram.com\/p\/DYm8gm1DLX1\/?img_index=1\">https:\/\/www.instagram.com\/p\/DYm8gm1DLX1\/?img_index=1<\/a><\/li>\n<\/ul>","protected":false},"featured_media":63906,"parent":0,"template":"","meta":{"_acf_changed":false},"dsncategory":[3262],"class_list":["post-63902","archive","type-archive","status-publish","has-post-thumbnail","hentry","dsncategory-media-contents"],"acf":[],"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/archive\/63902","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/archive"}],"about":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/types\/archive"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/media\/63906"}],"wp:attachment":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/media?parent=63902"}],"wp:term":[{"taxonomy":"dsncategory","embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/dsncategory?post=63902"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}