Norway's Bielke & Yang revamped the brand design for Dataforeningen. Dataforeningen is a Norwegian technology community dating back to 1953 that has created an independent meeting place for technology experts and enthusiasts to share knowledge and experience. The scope of this project included strategy, visual identity, and the website.<\/p>\n\n\n\n
The core concept of the new identity is 'Datakultur'. Bielke & Yang took old computer labs, the data culture of the 1980s and 90s, and the unique curiosity and playfulness of tech communities as their starting point. Rather than appearing like a cold tech brand, the result is closer to revealing the warmth of a community where people who love technology gather. By using distinct colors, expressive serifs, and a combination of slight friction and humor, it captures the broad range of members of Dataforeningen.<\/p>\n\n\n\n
The logo symbol was designed as a device to bind the entire system together. Dataforeningen is an organization that embraces a diverse range of people, from skilled technicians in suits to young tech enthusiasts. Therefore, the new identity is not fixed to a single tone. It was created as a flexible system capable of adjusting intensity depending on the situation and target audience. This project is akin to how an established tech organization speaks anew to a new generation while preserving its legacy.<\/p>\n\n\n\n