This is the brand renewal for Filthy Foods by Kuba & Friends. Filthy Foods is a brand that produces cocktail garnishes, olives, cherries, brine, and more. Rather than completely overhauling the existing logo and packaging system, this project proceeded with a focus on more clearly refining the brand's refined atmosphere and rugged attitude.<\/p>\n\n\n\n
The newly refined mark more strongly reveals Filthy's tenacity, craftsmanship, and attitude toward detail. The core color, \u201cFilthy Olive,\u201d evokes the olive, the brand's starting point, while adding depth and a murky texture to create an impression that is luxurious yet not tame.<\/p>\n\n\n\n
The core of this renewal is what Filthy calls \u201cElegant Troublemakers.\u201d It is a brand for people with refined tastes who are not too upright. Filthy Foods did not strip away its individuality to appear like a premium food brand; instead, it revealed an attitude that combines elegance and rebelliousness.<\/p>\n\n\n\n