{"id":62028,"date":"2026-04-11T23:21:24","date_gmt":"2026-04-11T14:21:24","guid":{"rendered":"https:\/\/designcompass.org\/?post_type=archive&p=62028"},"modified":"2026-04-11T23:21:26","modified_gmt":"2026-04-11T14:21:26","slug":"maowoo","status":"publish","type":"archive","link":"https:\/\/designcompass.org\/en\/archive\/maowoo\/","title":{"rendered":"Maowoo, \uace0\uc591\uc774\ub97c \ub2ee\uc740 \ud328\ud0a4\uc9c0"},"content":{"rendered":"

For cat food brand Maowoo, DXD Studio designed the brand experience. DXD Studio is a design studio based in Shenzhen, China.<\/p>\n\n\n\n

DXD partner Zhou Shengdian revealed that the goal was to combine a unique identity that could communicate with the younger generation of cat owners, with 'lifestyle aesthetics' and 'reliable scientific food'.<\/p>\n\n\n\n

\u201cIntuitively, it looks more delicious, takes the package design to the next level, and has the effect of making the canned food look more expensive,\u201d he said of the design.<\/p>\n\n\n\n

\"Masowo
Masowo \u00a9DXD Studio, 2023<\/figcaption><\/figure>\n\n\n\n

\ud83d\udc41\ufe0f Designer Eye<\/h3>\n\n\n\n

I made a giant wrapping paper with a large cat-face logo printed on it. The thick lines in the shape of a cat's face printed on the wrapping paper are intensely memorable.<\/p>\n\n\n\n

This iconography is inspired by the company name.\u6bdb\u5140 is pronounced Maowoo in Chinese. From the name, it sounds like a cat's cry, but the shape of the letters also looks like a cat's mouth and whiskers. I guess I couldn't help but express this.<\/p>\n\n\n\n

\"Masowo
Masowo \u00a9DXD Studio, 2023<\/figcaption><\/figure>\n\n\n\n
\"Masowo
Masowo \u00a9DXD Studio, 2023<\/figcaption><\/figure>\n\n\n\n

The cat's stripes are shaped and placed on the background of the wrapping paper. The size of the wrapping paper is about the size of a cat, so it feels more intuitive. There are yellow cheese, brown, and mackerel patterns. The handle feels like cat ears.<\/p>\n\n\n\n

The package with handle is easy to carry. Sometimes it is difficult to distinguish pet food from human food, but at the top of the can, we use a picture of the food, not the ingredients, to help you not confuse it with other food.<\/p>\n\n\n\n

It's like buying bread at a bakery. It conveys the feeling of buying a meal for a companion animal more strongly than the feeling of buying food functionally.<\/p>\n\n\n\n

\"Masowo
Masowo \u00a9DXD Studio, 2023<\/figcaption><\/figure>\n\n\n\n

\ud83d\udcd5 Editor's Notes<\/h3>\n\n\n\n

It is an aesthetic brand design that is intuitive and fun to look at. If you focus only on functional intuitiveness, you will print a picture of a cute cat or a picture of food ingredients on the outside of the wrapping paper. That's exactly what it is now.<\/p>\n\n\n\n

'Creativity' is to deconstruct existing elements and interpret them without departing from the essence. It is a wonderful project that maximizes the enjoyable experience of watching and writing without confusing the original meaning.<\/p>\n\n\n\n

The experience of buying a fun and plentiful gift for your companion animal, not inventory that you have to take care of because you have to feed it. I guess this is the power of creative design.<\/p>\n\n\n\n

\"Masowo
Masowo \u00a9DXD Studio, 2023<\/figcaption><\/figure>\n\n\n\n
\"Masowo
Masowo \u00a9DXD Studio, 2023<\/figcaption><\/figure>\n\n\n\n
\"Masowo
Masowo \u00a9DXD Studio, 2023<\/figcaption><\/figure>\n\n\n\n

More and Sources<\/h2>\n\n\n\n