{"id":61927,"date":"2026-04-11T11:31:38","date_gmt":"2026-04-11T02:31:38","guid":{"rendered":"https:\/\/designcompass.org\/?post_type=archive&p=61927"},"modified":"2026-04-11T20:05:47","modified_gmt":"2026-04-11T11:05:47","slug":"jongnogu","status":"publish","type":"archive","link":"https:\/\/designcompass.org\/en\/archive\/jongnogu\/","title":{"rendered":"Jongno-gu, the streets of Seoul"},"content":{"rendered":"

Jongno-gu unveiled its new integrated brand, "Jongno: The way of Seoul," at Gwanghwamun Square on the 11th. The brand embodies the meaning that all roads in Seoul lead to Jongno. It aims to improve the district's symbolism system and strengthen urban competitiveness. To manifest new values, the brand modernizes the meanings of resonance, openness, canvas, gateway, and platform. It expands from the physical "Jong" to the conceptual "Ro.".<\/p>\n\n\n\n

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\u00a9Jongno-gu<\/figcaption><\/figure>\n\n\n\n
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\u00a9Jongno-gu<\/figcaption><\/figure>\n\n\n\n

It is simpler than the previous version's descriptive illustrations. The symbol expressed in gradients looks like the inside of Gwanghwamun. However, the subtle color changes make it difficult to use in various environments, both online and offline. It seems difficult to understand what it means with just the outlines.<\/p>\n\n\n\n

The overall impression of the wordmark is similar to the open source font SUITE, which won the Red Dot Award. The Korean version has a strong overall rectangular pillar feel. The English version, The Way of Seoul, is thin and tall, while JONGNO is thick and huge.<\/p>\n\n\n\n

What will happen to the cute yellow bell, 'Jongdori'? It is a character embodying 'Bosingak,' the origin of the district name Jongno, which visualizes traditional lines and forms in a modern way. When black arms and legs are attached, it becomes a moving character. It was very popular because of its cute face made of dots and lines. It was created by Kookmin University in 2001 and presented free of charge, and began to be used as the official emblem in 2010. Subsequently, under the leadership of Jeong Mun-heon in 2022, 'Jongno, the Heart of Seoul Beating Again' was used, and as of 2024, a new emblem has been introduced.<\/p>\n\n\n\n

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\u00a9Jongno-gu<\/figcaption><\/figure>\n\n\n\n
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\u00a9Jongno-gu<\/figcaption><\/figure>\n\n\n\n
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\u00a9Jongno-gu<\/figcaption><\/figure>\n\n\n\n

More and Sources<\/h2>\n\n\n\n