{"id":61926,"date":"2026-04-11T11:30:46","date_gmt":"2026-04-11T02:30:46","guid":{"rendered":"https:\/\/designcompass.org\/?post_type=archive&#038;p=61926"},"modified":"2026-04-11T21:21:36","modified_gmt":"2026-04-11T12:21:36","slug":"brooklyn-museum","status":"publish","type":"archive","link":"https:\/\/designcompass.org\/en\/archive\/brooklyn-museum\/","title":{"rendered":"\ube0c\ub8e8\ud074\ub9b0 \ubba4\uc9c0\uc5c4"},"content":{"rendered":"<p>The Brooklyn Museum has rebranded to celebrate its 200th anniversary, working with Brooklyn-based graphic design studio Other Means. \u201cWe needed a new brand that would be relevant to today\u2019s needs, honor our rich history, and bring a tremendous amount of energy,\u201d says Anne Pasternak, the museum\u2019s Shelby White and Leon Levy Director.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"338\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2024\/10\/BKM-Identity-Launch-Logo.gif\" alt=\"\" class=\"wp-image-31195\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/brooklyn-museum-11-1024x1024.png\" alt=\"\" class=\"wp-image-31185\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/brooklyn-museum-11-1024x1024.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/brooklyn-museum-11-300x300.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/brooklyn-museum-11-150x150.png 150w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/brooklyn-museum-11-768x768.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/brooklyn-museum-11-1536x1536.png 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/brooklyn-museum-11-12x12.png 12w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/brooklyn-museum-11-1320x1320.png 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/brooklyn-museum-11-600x600.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/brooklyn-museum-11-100x100.png 100w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/brooklyn-museum-11.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u00a9Brooklyn Museum<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/brooklyn-museum-03-1024x1024.png\" alt=\"\" class=\"wp-image-31186\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/brooklyn-museum-03-1024x1024.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/brooklyn-museum-03-300x300.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/brooklyn-museum-03-150x150.png 150w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/brooklyn-museum-03-768x768.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/brooklyn-museum-03-1536x1536.png 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/brooklyn-museum-03-12x12.png 12w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/brooklyn-museum-03-1320x1320.png 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/brooklyn-museum-03-600x600.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/brooklyn-museum-03-100x100.png 100w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/brooklyn-museum-03.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u00a9Brooklyn Museum<\/figcaption><\/figure>\n\n\n\n<p>The Brooklyn Museum has always resisted convention, thinking about and changing what it means to be a museum for the community. It has grown from Brooklyn\u2019s first free library to an encyclopedic museum to the first feminist arts center.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/brooklyn-museum-09-1024x1024.png\" alt=\"\" class=\"wp-image-31192\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/brooklyn-museum-09-1024x1024.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/brooklyn-museum-09-300x300.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/brooklyn-museum-09-150x150.png 150w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/brooklyn-museum-09-768x768.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/brooklyn-museum-09-1536x1536.png 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/brooklyn-museum-09-12x12.png 12w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/brooklyn-museum-09-1320x1320.png 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/brooklyn-museum-09-600x600.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/brooklyn-museum-09-100x100.png 100w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/brooklyn-museum-09.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u00a9Brooklyn Museum<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/brooklyn-museum-10-1024x1024.png\" alt=\"\" class=\"wp-image-31193\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/brooklyn-museum-10-1024x1024.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/brooklyn-museum-10-300x300.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/brooklyn-museum-10-150x150.png 150w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/brooklyn-museum-10-768x768.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/brooklyn-museum-10-1536x1536.png 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/brooklyn-museum-10-12x12.png 12w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/brooklyn-museum-10-1320x1320.png 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/brooklyn-museum-10-600x600.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/brooklyn-museum-10-100x100.png 100w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/brooklyn-museum-10.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u00a9Brooklyn Museum<\/figcaption><\/figure>\n\n\n\n<p>\uc0c8\ub85c\uc6b4 \uc2dc\uac01 \uc815\uccb4\uc131\uc740 \uac74\ubb3c \uc815\uba74\uc5d0 \uace0\ub300 \ucca0\ud559\uc790, \uadf9\uc791\uac00, \uc2dc\uc778\uc758 \uc774\ub984\uc744 \uad6c\ubd84\ud558\uae30 \uc704\ud574 \ucc0d\uc740 \u2018\uc810\u2019\uc5d0\uc11c \uc601\uac10\uc744 \ubc1b\uc558\uc2b5\ub2c8\ub2e4. \ub3c4\uc11c\uad00\uc5d0\uc11c \uc2dc\uc791\ud55c \ubc15\ubb3c\uad00\uc758 \uc815\uccb4\uc131\uc744 \uc0c1\uc9d5\ud558\uba74\uc11c \uc608\uc220\uacfc \uacb0\ud569\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\u201cBrooklyn\u201d\uc758 \uace0\ub9ac\ucc98\ub7fc \uc5bd\ud78c O\uc640 \u201cMuseum\u201d\uc758 \uc808\ubb18\ud558\uac8c \ud569\uce5c M\uacfc U\ub294 \ubc15\ubb3c\uad00\uc774 \uacf5\ub3d9\uccb4\uc758 \ub2e4\uc591\ud55c \ubaa9\uc18c\ub9ac\ub97c \uc5b4\ub5bb\uac8c \ud558\ub098\ub85c \ubaa8\uc73c\ub294\uc9c0 \uc0c1\uc9d5\ud569\ub2c8\ub2e4. \uc124\uba85\uc744 \ubcf4\uae30 \uc804\uc5d0\ub294 \ud569\uc790\ub77c\ub294 \uac83\uc744 \uc54c\uc544\ucc28\ub9ac\uae30 \uc5b4\ub824\uc6b8 \uc815\ub3c4\ub85c \uc790\uc5f0\uc2a4\ub7fd\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/brooklyn-museum-05-1024x1024.png\" alt=\"\" class=\"wp-image-31188\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/brooklyn-museum-05-1024x1024.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/brooklyn-museum-05-300x300.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/brooklyn-museum-05-150x150.png 150w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/brooklyn-museum-05-768x768.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/brooklyn-museum-05-1536x1536.png 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/brooklyn-museum-05-12x12.png 12w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/brooklyn-museum-05-1320x1320.png 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/brooklyn-museum-05-600x600.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/brooklyn-museum-05-100x100.png 100w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/brooklyn-museum-05.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u00a9Brooklyn Museum<\/figcaption><\/figure>\n\n\n\n<p>Unlike the classical impression of the architecture, the yellow color expresses the feeling of the museum that is popularly perceived as comfortable. The gray color is taken from the limestone wall of the building and is used with various bright and dark colors that symbolize the creativity and culture of Brooklyn.<\/p>\n\n\n\n<p>The goods are also attractive. In particular, the keychain with the two-dot motif that comes to life stands out. It is simple yet unique, so it is not boring. The clothing goods can easily look like employees, but they look like products from a fashion brand.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/brooklyn-museum-04-1024x1024.png\" alt=\"\" class=\"wp-image-31187\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/brooklyn-museum-04-1024x1024.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/brooklyn-museum-04-300x300.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/brooklyn-museum-04-150x150.png 150w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/brooklyn-museum-04-768x768.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/brooklyn-museum-04-1536x1536.png 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/brooklyn-museum-04-12x12.png 12w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/brooklyn-museum-04-1320x1320.png 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/brooklyn-museum-04-600x600.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/brooklyn-museum-04-100x100.png 100w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/brooklyn-museum-04.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u00a9Brooklyn Museum<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/brooklyn-museum-06-1024x1024.png\" alt=\"\" class=\"wp-image-31189\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/brooklyn-museum-06-1024x1024.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/brooklyn-museum-06-300x300.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/brooklyn-museum-06-150x150.png 150w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/brooklyn-museum-06-768x768.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/brooklyn-museum-06-1536x1536.png 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/brooklyn-museum-06-12x12.png 12w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/brooklyn-museum-06-1320x1320.png 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/brooklyn-museum-06-600x600.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/brooklyn-museum-06-100x100.png 100w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/brooklyn-museum-06.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u00a9Brooklyn Museum<\/figcaption><\/figure>\n\n\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/brooklyn-museum-08-1024x1024.png\" alt=\"\" class=\"wp-image-31191\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/brooklyn-museum-08-1024x1024.png 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/brooklyn-museum-08-300x300.png 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/brooklyn-museum-08-150x150.png 150w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/brooklyn-museum-08-768x768.png 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/brooklyn-museum-08-1536x1536.png 1536w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/brooklyn-museum-08-12x12.png 12w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/brooklyn-museum-08-1320x1320.png 1320w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/brooklyn-museum-08-600x600.png 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/brooklyn-museum-08-100x100.png 100w, https:\/\/designcompass.org\/wp-content\/uploads\/2024\/12\/brooklyn-museum-08.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u00a9Brooklyn Museum<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">More and Sources<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.brooklynmuseum.org\/stories\/new-brand\">https:\/\/www.brooklynmuseum.org\/stories\/new-brand<\/a><\/li>\n<\/ul>","protected":false},"featured_media":31184,"parent":0,"template":"","meta":{"_acf_changed":false},"dsncategory":[3276],"class_list":["post-61926","archive","type-archive","status-publish","has-post-thumbnail","hentry","dsncategory-design-art"],"acf":[],"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/archive\/61926","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/archive"}],"about":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/types\/archive"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/media\/31184"}],"wp:attachment":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/media?parent=61926"}],"wp:term":[{"taxonomy":"dsncategory","embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/dsncategory?post=61926"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}