{"id":61750,"date":"2026-04-09T15:17:13","date_gmt":"2026-04-09T06:17:13","guid":{"rendered":"https:\/\/designcompass.org\/?post_type=archive&#038;p=61750"},"modified":"2026-04-11T21:49:12","modified_gmt":"2026-04-11T12:49:12","slug":"gofundme","status":"publish","type":"archive","link":"https:\/\/designcompass.org\/en\/archive\/gofundme\/","title":{"rendered":"GoFundMe, Fundraising Graph-Centric Visual Identity"},"content":{"rendered":"<p>This is the brand identity created by the global online fundraising platform GoFundMe in collaboration with Studio Cotto. Following the acquisition of the nonprofit fundraising platform Classy in 2024, the need arose to build a new leadership image as the business scope expanded from peer-to-peer fundraising to supporting professional nonprofit organizations.<\/p>\n\n\n\n<p>GoFundMe has reinforced its identity as a single platform where anyone can give and receive help. The new brand idea is &quot;Help Adds Up.&quot; Through the message that help accumulates, it visualizes the power of change created by community participation.<\/p>\n\n\n\n<p>The most significant change is the logo system. The existing goal bar has been reinterpreted as a circular progress circle. This circle expands into an arc and sits at the center of the logo. This symbolizes the flow of the narrative and collective progress. The same structure extends naturally to GoFundMe Pro for corporate and large non-profit clients.<\/p>\n\n\n\n<p>Radial typography and fingerprint-inspired patterns were also introduced. This reveals the concept that individual participation comes together to create collective change. The brand is not limited to visual elements but is reflected throughout the entire product experience.<\/p>\n\n\n\n<p>It repeatedly displays moments of small progress at key touchpoints, such as goal tracking screens and donation process campaign pages. Users can intuitively see that their actions are leading to real change. This product-centric approach provides a consistent experience for fundraisers, donors, and GoFundMe Pro customers alike.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2026\/02\/gofundme-11-819x1024.jpg\" alt=\"\" class=\"wp-image-59657\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2026\/02\/gofundme-11-819x1024.jpg 819w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/02\/gofundme-11-240x300.jpg 240w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/02\/gofundme-11-768x960.jpg 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/02\/gofundme-11-600x750.jpg 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/02\/gofundme-11.jpg 1080w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2026\/02\/gofundme-08-819x1024.jpg\" alt=\"\" class=\"wp-image-59654\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2026\/02\/gofundme-08-819x1024.jpg 819w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/02\/gofundme-08-240x300.jpg 240w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/02\/gofundme-08-768x960.jpg 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/02\/gofundme-08-600x750.jpg 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/02\/gofundme-08.jpg 1080w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2026\/02\/gofundme-09-819x1024.jpg\" alt=\"\" class=\"wp-image-59655\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2026\/02\/gofundme-09-819x1024.jpg 819w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/02\/gofundme-09-240x300.jpg 240w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/02\/gofundme-09-768x960.jpg 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/02\/gofundme-09-600x750.jpg 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/02\/gofundme-09.jpg 1080w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2026\/02\/gofundme-10-819x1024.jpg\" alt=\"\" class=\"wp-image-59656\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2026\/02\/gofundme-10-819x1024.jpg 819w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/02\/gofundme-10-240x300.jpg 240w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/02\/gofundme-10-768x960.jpg 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/02\/gofundme-10-600x750.jpg 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/02\/gofundme-10.jpg 1080w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/designcompass.org\/wp-content\/uploads\/2026\/02\/gofundme-12-1024x576.jpg\" alt=\"\" class=\"wp-image-59658\" srcset=\"https:\/\/designcompass.org\/wp-content\/uploads\/2026\/02\/gofundme-12-1024x576.jpg 1024w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/02\/gofundme-12-300x169.jpg 300w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/02\/gofundme-12-768x432.jpg 768w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/02\/gofundme-12-600x338.jpg 600w, https:\/\/designcompass.org\/wp-content\/uploads\/2026\/02\/gofundme-12.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">More and Sources<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/koto.com\/projects\/gofundme\">https:\/\/koto.com\/projects\/gofundme<\/a><\/li>\n<\/ul>","protected":false},"featured_media":59653,"parent":0,"template":"","meta":{"_acf_changed":false},"dsncategory":[3264],"class_list":["post-61750","archive","type-archive","status-publish","has-post-thumbnail","hentry","dsncategory-3264"],"acf":[],"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/archive\/61750","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/archive"}],"about":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/types\/archive"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/media\/59653"}],"wp:attachment":[{"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/media?parent=61750"}],"wp:term":[{"taxonomy":"dsncategory","embeddable":true,"href":"https:\/\/designcompass.org\/en\/wp-json\/wp\/v2\/dsncategory?post=61750"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}