The Korea Mint Corporation unveiled its marketing character, JOFAMS, on March 30. The unveiling took place at the Currency Product Sales Hall at Gwangheungchang Station in Seoul. This character was created through an industry-academia collaboration with Kookmin University. Through this initiative, the Korea Mint Corporation announced its intention to promote the cultural value of currency and its business to the younger generation in an environment where cash usage is declining. JOFAMS is a portmanteau of "Mint" and "Fams" (family). The Korea Mint Corporation has been developing the character since April of last year, conducting in-depth interviews, strategy-setting discussions, and signing business agreements with Kookmin University students. The students' [… ]
‘'Cuteness' is establishing itself not merely as a style, but as a strategy. In an environment where content is consumed quickly and briefly, characters become the most efficient means of conveying emotions.
Firefox has unveiled its new mascot, 'Kit'. Mozilla, which recently hinted at potential changes with a logo teaser without the fox, is now redefining Firefox's identity by introducing Kit as a "companion to usher in the new era of the internet." According to Mozilla, today's web constantly pulls users elsewhere rather than helping them. This is because it is overflowing with endless feeds, pop-ups, and information that looks plausible but is hard to believe. In this environment, Firefox [allows] users to [… ] in their own way
HEYTEA has unveiled a visual identity renewal aimed at global expansion. The centerpiece of this renewal is a new logo and packaging system. The production studio behind the project revealed that the final product was finalized after a lengthy and meticulously refined process with the founder and design leads. The new logo is designed to be bilingual and unified with a single, consistent design language for global expansion.  The new logo is already being implemented sequentially in global stores […]
The earliest appearance of Betty Boop, who remains a symbol of the Jazz Era flapper, became public domain in the United States on January 1, 2026. According to the Public Domain Day 2026 list released by the Center for Public Domain Studies at Duke University Law School, as copyright protection for works released in 1930 has expired, early works, including the Fleischer Studios short animation *Digi-Dicis*, are now freely available to anyone. Betty Boop in *Digi-Dicis* is [… ]
Double Diamond, once known as the national beer of the UK, has been officially relaunched after 29 years. According to Emily Gosling on October 28, 2025, Double Diamond was first brewed in 1876 at Samuel Alsop & Sons in Staffordshire. In 1958, it was recorded as the best-selling bottled beer in the UK, and in the 1960s and 1970s, it became ingrained in the public consciousness through TV commercials and the slogan “A Double Diamond works wonders.” However, commercial production ceased in 1996. […]
Last November, Naver unveiled its brand direction and new character worldview for the Naver Plus Store with its large-scale discount event, "Naver Sale." This campaign, first unveiled on the Naver Plus Store's official Instagram, drew attention for its collaboration with the Dolphin Kidnapping Group, which visualized the consumer experience through a story. Naver intuitively conveyed the brand message by depicting the benefits of shopping as a character's growth process, embodying the concept that customers receive increasing benefits as they continue shopping. During the "Naver Sale," Naver Plus […]
Papelito, a long-loved rolling paper brand in Brazil, has embraced free self-expression and a sense of humor as its core identity. Naturally capturing the daily lives and sensibilities of the younger generation, the brand has transcended mere smoking paper and become a cultural symbol. Papelito has consistently communicated with consumers with a direct tone and candid demeanor, forging a uniquely Brazilian identity. Papelito has unwaveringly challenged the stereotypes and stigmas the world attempts to impose on its consumers. […]
On the 23rd, Microsoft announced a major update to its artificial intelligence service, Copilot. The centerpiece of this update is a new AI character, "Miko." Named after the initials of "Microsoft Copilot," Miko symbolizes Microsoft's "human-centered AI." During voice conversations, Miko responds in real time, changing facial expressions and colors based on the user's words. By understanding emotional conversations and expressing appropriate facial expressions, Miko goes beyond simple voice responses […]
Handover has always been a burdensome task for employees. Documents hastily drafted just before leaving a company often become unfriendly and confusing for new hires. Handover, a startup that has reimagined this chronic problem with AI technology, is gaining attention. The brand design was done in collaboration with Made Together. Handover presents a vision to reimagine handover as a single experience. Instead of monotonous text documents, it combines video, integration with business tools, and AI summaries to create a rich and interactive experience. […]
This character animation, a collaboration between Afterpay and Buck, delivers the brand message through meticulous direction and unique animation. The work began with sketches and poses exploring the character's various expressions. The team visually explored all the possibilities of how a cat might smile, walk, or quietly make decisions, establishing the character's basic personality. Once the rough sketch was approved and the timing confirmed, the team began the cleanup process, adding color, texture, and detailed finishing touches to bring the character to life.
