TikTok Unveils New Brand Design System
TikTok has revamped its brand design system. This work was carried out jointly by the UK brand agency Dixon Backsie and TikTok's global brand team. Dixon Backsie recently released a case study, explaining that this project was an effort to expand TikTok's brand system to a larger scale. The key was not to create an entirely new face. While maintaining TikTok's already widely recognized logo and core identity, global campaigns and advertising sales [… ]
Character branding trends armed with cuteness
‘'Cuteness' is establishing itself not merely as a style, but as a strategy. In an environment where content is consumed quickly and briefly, characters become the most efficient means of conveying emotions.
