Product & Brand Designer
Centering on digital experiences
We design products and brands.
(Current) Design Compass – Founder CEO
(Current) Phi Institute by Toss – HID Expert
(Former) Healing Paper (Gangnam Unnie) – Head of Design
(Former) MyRealTrip – Design Lead
(Former) Our Table – UI/UX Designer
(Former) Linearble – Designer
“"I was impressed by his extraordinary depth of understanding of design. His insight, which penetrated beyond the superficial aspects of design to its essence, was impressive. He clearly and persuasively explained the subtle nuances that are difficult to explain in words."”
“"I gained a deeper understanding of how senior leaders develop teams and the importance of a designer's fundamentals and skills. Learning design review and challenge methods significantly shifted the team's mindset, and the recognition that designers can contribute to the company's overall growth took root."”
“"It was a practical lesson I couldn't find anywhere else. Based on real startup case studies, it resonated deeply with the challenges companies face today, and I could relate to them. I was able to vividly hear how design contributed to each crisis. What impressed me was not the seemingly glamorous methodology, but the intense problem-solving process for survival and growth."”
Selected Works
design compass
Design Compass is a specialized design media outlet. We deliver market insights and brand and product analysis, and provide education and consulting on the latest design technologies to create the best brands and products.
Based on intuitive naming, we established a visual identity with the concept of light illuminating the darkness. To create an atmosphere befitting professional media, we expressed the act of delving deeply into a field as exploring the universe.
Affity
Affity is an economics and personal finance media outlet for working professionals in their 20s and 30s. We simplify complex economic news and financial issues into everyday language and deliver them through various channels, including newsletters, a website, and YouTube. Our flagship content is the Money Letter, published every morning, and our core focus is on curating economic news, investment, consumption, and career information in a concise and easy-to-understand format.
The new brand design visually expresses Affity's youthful and confident image. We developed graphic assets suitable for the newsletter medium and utilized the cursor visible while typing as a core concept, reflecting the characteristics of digital writing. Additionally, we designed the icon and graphic systems to convey a witty atmosphere even within serious economic and financial content.
My Real Trip
MyRealTrip is a Travel Super App where you can search for and book everything you need for a trip in one place. Starting with guided tour services in 2012, we have expanded to include accommodations, flights, and packages, providing customers with every necessary travel experience.
I designed various products at MyRealTrip during a time when overseas travel was difficult due to COVID-19. Amidst a rapidly changing travel environment, I designed rental car and content products to create new user experiences and business opportunities. Additionally, I built a review platform and design system to boost design efficiency, and designed a product detail maker for internal colleagues.
Our Table
Culture Hero is a food content media platform centered on recipes, with approximately 1.4 million subscribers across various social media platforms including Kakao Story, Naver Band, Facebook, Instagram, and YouTube. It was also selected as the "Mobile of the Month" for July at the Korea Mobile Awards 2016. It kindly provides detailed cooking instructions that allow anyone to easily create special dishes, and offers kitchenware and ingredients necessary for cooking.
We designed a brand and products themed around special recipes for special occasions. We designed the recipe detail screens and search experience, as well as the UI/UX that flows from commerce browsing to payment. Furthermore, we established a design system to provide experiences optimized for Web, iOS, and Android platforms, and built a brand design system capable of extending beyond digital products to offline environments.
Lineable
Linearble is a startup focused on the value of "protecting children together." Since launching our service on Indiegogo in 2014, we have constantly pondered what differentiates us from many product-based services, and we found the answer: "solving the social problems that technology has faced first.".
We have captured the love we have for our own children and the desire to protect others just as much within a single brand. At a time when the concept of crowdfunding was unfamiliar, we achieved our goal and drove significant growth by conveying our ideas through design, even without a prototype.
Services
Product Design
- Market Research
- Product Strategy
- UI/UX Design
- Web Design
- Mobile App Design
- Design System
Brand Design
- Market Research
- Brand Strategy
- Verbal Identity
- Visual Assets
- Brand Guidelines
- Art direction
Team Training
- Goal Management
- Team Management
- Team Building Guide
- Leadership Coaching
- Skill Training