The way we build products has rapidly evolved. Learning materials have become much more accessible, and various development methodologies, such as customer-centric problem definition and data-driven decision making, have become widespread.
But the market is changing even faster. Now, simply providing a "good user experience" is no longer enough for a product to survive. Consequently, expectations for products and the process for creating them are also evolving, becoming more efficient and streamlined.
There is no perfect process that works for every company.
However, the core challenges that must be addressed at each stage of product development are similar. Companies that have grown significantly have already faced these challenges and solved them using proven methods.
The problem lies in the gap between "knowing" a methodology and "using it effectively." Mechanically implementing a proven framework can easily lead to a waste of time and resources.
While these products may look appealing on the surface, they often lack a product process that truly solves the problem and delivers clear value to users.
Only by clearly understanding the process can we eliminate unnecessary steps and leverage new technologies like AI to streamline and enhance the process.
In this lecture, we'll explore the fundamentals of the product design process, from customer-centric planning to logical visual implementation.
