Leveraging data to improve products has become a common practice. Teams that base their strategies on data rather than relying solely on intuition learn faster and more accurately.
However, data doesn't always tell the truth. Being solely obsessed with numbers can actually lead you astray. Therefore, the focus has recently shifted from "data-driven design" to "data-informed design," where data aids strategy development rather than simply replacing decisions.
A/B testing shouldn't simply be about confirming that "conversion rates increased by n%p." The key is understanding the nature of the data and designing a plan to focus on which data to drive impact.
Moreover, data isn't just about numbers. It encompasses not only quantitative behavioral data, but also qualitative insights from user interviews, comments and reviews left by users on other services, and even community responses. Ultimately, data is evidence of reality that can be leveraged to understand where we are and move towards a more advantageous position.
This webinar focuses on how to deeply understand and manipulate data, rather than simply viewing it. We'll explore the types of data essential for product design, the perspectives on interpretation, and the mindset that drives better decisions.
