Technology is advancing rapidly, and new tools are emerging every day. The way we build products, and even the products themselves, are constantly changing. So what should we do? The answer is to focus on what remains constant. What will remain constant in the future? The people who use our products.
The market has shifted from a supplier-centric to a consumer-centric one, and in this process, "understanding users" has become increasingly important. Ultimately, understanding human needs is key to creating outstanding products. To create products that solve problems, it's advantageous to learn from time-tested ideas.
No matter what waves come, as long as you have a surfboard that's one with you, you have nothing to fear. That's why we've organized a book club where we'll read books that capture the essence of product design. Through these books, we'll capture timeless concepts and discuss how they can be applied to the challenges we face.
Donald Norman Me | Park Chang-ho Station | Academic branch | 2016
This classic UX design book analyzes how people perceive and use products, and what they learn from their mistakes, from a psychological perspective. It emphasizes the core principle that good design is based on "usability" rather than aesthetics, offering crucial insights into understanding design principles ranging from everyday objects to digital interfaces.
By Steve Krug | Translated by Im I-ryeong | Insight | 2014
It delves into the simple truth that users simply choose the easiest path without much analysis or deliberation. It explains, through practical examples, how to create "mindless experiences" on the web and in apps, presenting principles for intuitive UIs, streamlined navigation, and minimal friction.
Based on cognitive science and behavioral psychology, this book outlines 100 patterns that explain why people react and behave in certain ways. It explains how factors like vision, memory, emotion, choice, and motivation impact user experience, helping to improve user experience, persuade, and encourage repeat use.
By Artyom Dasinski | Translated by Kim Jeong-hye | Gilbut | 2023
This book conveys the message that a successful product begins not with aesthetic perfection, but with problem-solving skills. This practical book guides you through the entire product design process, from identifying users' real pain points and validating hypotheses to MVP design, experimentation, and iterative learning, using case studies and practical guidance.
