Chelsea FC Rebrand: The Passion That Burns Blue

Chelsea FC has rebranded in collaboration with creative studio Uncommon. The look has changed from a traditional family crest to a modern and sophisticated look. The visual effects that could easily be childish are used in a subtle way to create a unique look that you can’t find anywhere else. The new slogan “WE BURN BLUE” expresses the passion and emotion of the players and the club. The deep blue that symbolizes Chelsea burns like a flame. The long exposure captures the dynamic movements of the players and the blue flame shines from their chests. […]